Top 5 Fast Food and Fast Casual Restaurants Apps Performance in the Middle East - Q1 2024

In Q1 2024, the top 5 fast food and fast casual restaurant apps in the Middle East showed varied performance in terms of downloads and active users. Here’s a detailed breakdown of each app's performance:

KFC Saudi Arabia saw a dynamic quarter. Weekly downloads started strong at 61.3K in the first week of January, peaking at 71.3K in early February, before gradually declining to 34.2K by the end of March. Active users followed a similar trend, beginning at 257.6K and ending at 204.9K.

McDonald’s - Non-US maintained a steady download rate, with numbers fluctuating between 42.1K and 52.5K throughout the quarter. Active users showed high engagement, starting at 686.9K and peaking at 750.9K in mid-January, before settling at 616.3K by the end of March.

ALBAIK exhibited a notable surge in downloads mid-quarter, reaching 58.5K in late February. Active users mirrored this increase, peaking at 132.7K in the same period. However, both metrics saw a decline towards the end of the quarter, with downloads dropping to 20.5K and active users to 82.2K.

Hardee's KSA showed a mixed performance. Weekly downloads started at 22.7K, peaked at 38K in mid-January, and then decreased to 8K by the end of March. Active users followed a similar pattern, starting at 64.2K and peaking at 82.3K in mid-February, before dropping to 53.8K.

Al Tazaj - KSA experienced fluctuations in downloads, starting at 19.9K, peaking at 32.9K in mid-January, and ending at 7K by the end of March. Active users also varied, beginning at 47.9K, peaking at 62.7K, and decreasing to 32.9K by the quarter's end.

These performance insights, sourced from Sensor Tower, highlight the dynamic nature of the fast food and fast casual restaurant app market in the Middle East. For more detailed insights, visit Sensor Tower.